On a recent order for a fresh batch of makeup and skin care, I purchased the Etude House Dear My Blooming Lips Talk in BE106. Admittedly, I didn’t need a new lipstick–I have a collection in my bag already–but I’d read such great reviews that I had to try it myself.
Spoilers: I may be in love.
Etude House is a South Korean company that caters to teens and young adults. Their idea is that every girl is a princess so their packaging and marketing is designed to be pretty, cute, and sparkly. This was my first foray into their makeup products (cushion compacts aside) so I was pretty nervous to see how it would be.
I had been looking for a gorgeous, deeper shade for the winter months. Up until recently, I was only about pinks and brighter colors, but as I’ve gotten older, I’ve started to be swayed my darker shades and matte finishes.
The shade that I took the plunge for is BE106. It’s not really “beige” as the categorization would imply, but more of a mature berry red. I had read numerous reviews before purchasing and everyone had good things to say. A few reviewers even claimed that this is a dupe for MAC’s Twig, although a little glossier. I’ve never tried Twig, but you can check out this photo on Instagram by ayumi6532.
I didn’t keep the box (shame on me!) but it’s pink, as most Etude House things are, and done very prettily. The actual product is house in a beautiful pale pink tube with a silver bow at the base. Bonus: The bow actual detaches and becomes a ring! It’s honestly just so cute. For reference, I wear a size 5.5 on my ringer finger and this little bow ring fits my middle finger with a little wiggle room so I think people with size 6 or 6.5 might be able to wear it just fine.
The actual wear is simply amazing. It has a finish similar to the cremesheen by MAC. Moisturizing, but can settle into dry lips if they aren’t exfoliated and moisturized. I applied BE106 in the morning before work and didn’t reapply all day to test the wear. It’s amazing. The moisturizing feel disappeared after a couple of hours, but the color stayed all day. It was probably not as saturated as when I first applied, but you could definitely tell that I still had lipstick on.
This lipstick has been my go to for the past few weeks. It even makes my teeth look whiter (score!). It’s half the price of a MAC lipstick, but just as good quality, if not better (talking about wear time). I want all of the shades now!
I give the Etude House Dear My Blooming Lips Talk lipstick in BE106 5 pomegranates. It’s been a favorite of mine since the first swatch.
What’s your go-to winter shade right now?
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